WELCOME DEAR MAY !
YOU ARE THE HEART OF THE SEASONS.
May arrives like a quiet hymn, not as loud as spring’s first bloom, nor as heavy as summer’s fire, but a gentle in-between, where Earth takes root.
For farmers, May is the season of sowing, of trust, with hands deep in soil, & eyes on the sky. Every seed planted is a silent prayer for rain, for patience, for bounty. Their hearts beat in rhythm with the land, and in May, the soil begins to answer.
For the jungle, it is the season of movement & birth. Forests grow dense with shelter, nests brim with new lives, & rivers run fuller with snowmelt, offering life to every creature.
May is balance. It is green, blooming, & alive.
CATEGORIES
IN FOCUS
THE VERSATILE SCARF
When it gets breezy, not too cold, not too warm, just the kind that makes you reach for something light, something comforting, that’s when you pull it out - your pure linen scarf.
It has followed you through seasons & stories. Styled with a business suit during a morning meeting, its elegance is formal, but never stiff.
& then, you knot the same comfortable scarf loosely over a weekend tee & jeans, adding that unmistakable “I just know how to wear this” kind of ease.
On some special evenings, you find yourself standing in front of a mirror, wearing a soft, sensual dress, & your scarf silently transforms again - this time into a delicate stole. Draped lightly over your shoulders, it becomes a whisper of charm, class, & elegance. It doesn’t try too hard ; It doesn’t need to.
You’ve also wrapped it around your head as a bandana on a wind & sun-soaked trail, not just for style, but for protection. Linen’s natural UV resistance & breathability make it your hair & skin’s silent guardian. It shields, it cools, & it lets your skin breathe.
Men, too, have always loved the quiet comfort of linen scarves. Formal or casual, indoor or outdoor, or for that special evening, it adds so much character, without a loud fuss. It’s not about fashion; it’s about the understated presence, & a very powerful statement.
Why linen?
Because it’s honest. It doesn’t cling; it floats. It doesn’t trap heat; it breathes. It ages beautifully, becoming softer, more personal with time. It doesn’t just accessorize you ; it becomes part of your rhythm, your style, your lifestyle.
LFL COLLECTIONS
LOVE, LIFE, & LINEN
LINEN IS A RESPONSIBLY ROOTED TEXTILE
We live in a world where clothes come fast & fall apart faster. Where trends change with every scroll, & fabrics, that were once cherished, are now discarded without a thought. The cost of fast fashion isn’t just what we pay at checkout. It’s what the earth pays - water wasted, toxins spilled, landfills overflowing with what was once worn only once.
Thankfully, we still have another way to live. A slower, gentler rhythm, that our ancestors walked with, & our planet remembers. Linen, woven from the flax plant, is rooted in this rhythm. It needs less water, fewer chemicals, & gives back more than it takes. It lasts, it breathes, it ages beautifully, & can create things made to be loved, not replaced.
Choosing linen is more than a material switch. It’s a quiet rebellion against waste. A return to thoughtfulness, & a small, powerful act of care for the earth, & for ourselves.
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Pure linen is moisture wicking, and can absorb up to 20% of its own weight in moisture. No wonder it is the most preferred bed linen for those who sleep hot.
Being a hollow fiber, linen is thermo-regulating, and its hypo-allergenic and anti-bacterial qualities make it a safe fabric, even for infants. Linen fabric is anti-static, and ph balanced. Pure linen may feel a bit coarse when new, but it gets softer and softer with every wash, and it will last long if loved properly.
