बारिश की बूंदों में है कोई ऐसी बात,
हर कोना भीगता है, धीमी धीमी यादों के साथ
July drapes the world in greys and greens. The air moves from petrichor, to denser textures, and the days get slow, and silken. Raindrops, soft and hard, tap the windows, and the sun seems to enjoy the cloudy hide and seek. Everything feels a little more inward, a little more slow!
It’s officially monsoon, a season made for pausing — for warm cups, deep breaths, and textures that comfort without crowding. This is also the season of pure linen, which is cool against the skin, dries in a breath, and always breathes in tune with the weather within.
Dance to the rhythm of monsoon, with pure linen.
CATEGORIES
IN FOCUS
FOR SLOW RESTFUL MONSOON NIGHTS
Slipping into linen nightwear feels like coming home to something timeless. For generations, linen has been cherished across cultures—from Egyptian royals to Indian households—for its purity, breathability, and comfort. Long before fast fashion, people chose linen for its closeness to the skin, and its gentle, healing quality.
Woven from the flax plant, linen naturally adapts to your body’s temperature. It keeps you cool on muggy nights, and cosy when the breeze picks up. It’s hypoallergenic and airy, which makes it just right for the heavy, damp air of monsoon nights.
Effortlessly crumpled, with a beauty that asks for nothing, linen nightwear doesn’t try too hard. It naturally feels right- like bare feet on cool grass, or the smell of earth after rain.
Soft-washed and made to move with you, it’s more than sleepwear; It’s a quiet ritual, a return to slow living.
LFL COLLECTIONS
LOVE, LIFE, & LINEN
LINEN IS A RESPONSIBLY ROOTED TEXTILE
We live in a world where clothes come fast & fall apart faster. Where trends change with every scroll, & fabrics, that were once cherished, are now discarded without a thought. The cost of fast fashion isn’t just what we pay at checkout. It’s what the earth pays - water wasted, toxins spilled, landfills overflowing with what was once worn only once.
Thankfully, we still have another way to live. A slower, gentler rhythm, that our ancestors walked with, & our planet remembers. Linen, woven from the flax plant, is rooted in this rhythm. It needs less water, fewer chemicals, & gives back more than it takes. It lasts, it breathes, it ages beautifully, & can create things made to be loved, not replaced.
Choosing linen is more than a material switch. It’s a quiet rebellion against waste. A return to thoughtfulness, & a small, powerful act of care for the earth, & for ourselves.
Follow us on Instagram 
Pure linen is moisture wicking, and can absorb up to 20% of its own weight in moisture. No wonder it is the most preferred bed linen for those who sleep hot.
Being a hollow fiber, linen is thermo-regulating, and its hypo-allergenic and anti-bacterial qualities make it a safe fabric, even for infants. Linen fabric is anti-static, and ph balanced. Pure linen may feel a bit coarse when new, but it gets softer and softer with every wash, and it will last long if loved properly.
