बारिश की बूंदों में है कोई ऐसी बात,
हर कोना भीगता है, धीमी धीमी यादों के साथ
In ancient Rome, August, named after Emperor Augustus, was a time of harvest and honour , when fields were full, and hearts rested in gratitude. It’s the month where the sun lingers just a little longer, as if reluctant to let go, and everything feels slow, kind, and full of
meaning. In the old calendars, August marked a time of gathering, not just crops, but moments. Families paused. Festivals bloomed. The world breathed.
August teaches us the art of contentment. It’s not too loud, not too still; just the soft joy of things quietly coming together.
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From the sunlit homes of ancient Egypt to the bustling kitchens of Victorian Europe, pure flax linen towels have been beloved kitchen companions for centuries. Woven from the flax plant one of humanity’s oldest crops—linen’s long, silky fibers make it stronger than cotton and naturally antibacterial, so it stays fresh, and odor-free even after countless uses.
Science backs what tradition always knew: linen absorbs water quickly, dries just as fast, and leaves no lint behind, making it perfect for delicate glassware. In the past, fine linen tea towels were treasured enough to be part of a bride’s dowry. Today, they bring the same charm, and practicality to modern kitchens. Durable, beautiful, and quietly steeped in history, they’re the kind of everyday luxury that just makes life feel nicer.
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LFL COLLECTIONS
LOVE, LIFE, & LINEN
LINEN IS A RESPONSIBLY ROOTED TEXTILE
We live in a world where clothes come fast & fall apart faster. Where trends change with every scroll, & fabrics, that were once cherished, are now discarded without a thought. The cost of fast fashion isn’t just what we pay at checkout. It’s what the earth pays - water wasted, toxins spilled, landfills overflowing with what was once worn only once.
Thankfully, we still have another way to live. A slower, gentler rhythm, that our ancestors walked with, & our planet remembers. Linen, woven from the flax plant, is rooted in this rhythm. It needs less water, fewer chemicals, & gives back more than it takes. It lasts, it breathes, it ages beautifully, & can create things made to be loved, not replaced.
Choosing linen is more than a material switch. It’s a quiet rebellion against waste. A return to thoughtfulness, & a small, powerful act of care for the earth, & for ourselves.
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Pure linen is moisture wicking, and can absorb up to 20% of its own weight in moisture. No wonder it is the most preferred bed linen for those who sleep hot.
Being a hollow fiber, linen is thermo-regulating, and its hypo-allergenic and anti-bacterial qualities make it a safe fabric, even for infants. Linen fabric is anti-static, and ph balanced. Pure linen may feel a bit coarse when new, but it gets softer and softer with every wash, and it will last long if loved properly.
